The “Point” of Digital Signage
With the mass of information and data out there, sometimes it helps to just “get to the point!” Digital Signage comes with many nomenclatures such as content, displays, software, data, analytics, etc, and the overall “point” is really “user engagement”. All the fancy terms in the world point towards one goal and that is engaging the user. Now both of those terms can cover various meanings depending on the context and environment. Let’s start with the “user”. A “user” can be a basic consumer, a company employee, a patient, or any other person that might see or interact with digital signage within the market. The next term, “engagement” can get much deeper and have varying levels. Engagement, in its purest form means being involved in an activity and being greatly interested. This is where things start to get a little gray. Engagement does not just mean someone saw it, instead it promoted action or thought of future action. Existing the english lesson, the “point” is that someone was coerced to thought/action from an experience with a digital signage solution.
The “point” is really asking the question “why”. The point of a digital signage solution defines what type of engagement is being designed for the user. If this is not defined in the beginning, all of the displays, content and software in the world becomes useless. When someone approaches a digital solution, what are they supposed to get out of this? Is it mainly to display information, request input from the user, gather data, entertainment, etc? Start with why! Answering that question up front, gives plan and purpose for the selection of content, software and hardware. Essentially knowing what is intended, enables the creation of the message, a route and schedule to deliver it to the final destination of the display to promote user engagement…Continue Reading…
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